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Business Plan for Aircraft in Tula - бизнес-план на английском языке

курсовые работы, бизнес-планирование

Объем работы: 59 стр.

Год сдачи: 2008

Стоимость: 2000 руб.

Просмотров: 619


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Table of contents 3
1.0 Executive Summary 4
1.1 Objectives 6
1.2 Mission 6
1.3 Keys to Success 6
2.0 Company Summary 7
2.1 Company Ownership 7
2.2 Start-up Summary 8
2.3 Company Locations and Facilities 11
3.0 Services 11
3.1 Service Description 11
3.2 Competitive Comparison 12
3.3 Sales Literature 13
3.4 Fulfillment 13
3.5 Technology 14
3.6 Future Services 17
4.0 Market Analysis Summary 17
4.1 Market Segmentation 18
4.2 Service Business Analysis 20
4.2.1 Business Participants 21
4.2.2 Distributing a Service 22
4.2.3 Competition and Buying Patte
s 22
4.2.4 Main Competitors 23
5.0 Strategy and Implementation Summary 24
5.1 Marketing Strategy 24
5.1.1 Pricing Strategy 25
5.1.2 Promotion Strategy 25
5.1.3 Distribution Strategy 25
5.2 Sales Strategy 26
5.2.1 Sales Forecast 26
5.3 Milestones 27
6.0 Management Summary 27
6.1 Organizational Structure 27
6.3 Personnel Plan 29
7.0 Financial Plan 31
7.1 Important Assumptions 31
7.2 Key Financial Indicators 32
7.3 Break-even Analysis 32
7.4 Projected Profit and Loss 34
7.5 Projected Cash Flow 36
7.6 Projected Balance Sheet 38
8.0 SWOT-analysis 42
Appendix 49
Literature 59
Aviacountry Airlines, Inc. is a new consumer airline in its formative stages. It is being organized to take advantage of a specific gap in the short-haul domestic travel market. The gap exists in low cost service out of Tula, Russia. The gap in the availability of low cost service in and out of the Tula hub coupled with the demand for passenger travel on selected routes from Tula indicates that a new entrant airline could be expected to capture a significant portion of current air travel business at that hub.
The management of Aviacountry is experienced in airline start-ups. Previously management grew Private Jet Airlines from a single Boeing 727 to a fleet of 16 MD80 series aircraft. Revenues grew to 130 million RUR in a two year period from 2002 through 2003.
Our research and projections indicate that air travel to and from Tula is sufficient to provide a new carrier with revenues of 110 million RUR in its first full year of operations, utilizing six aircraft and selected short-haul routes. These sales figures are based upon load factors of only 55% in year one. Second year revenues are expected to exceed 216 million RUR with additional aircraft and expanded routes. Load factors for year two are 62%. The Aviacountry plan has the potential for a more rapid ramp-up than was the case with Private Jet due to the nature of the routes and the demand for travel currently in the targeted markets served. In short, the frequency of flights needed to serve Aviacountry\'s target market exceeds the demand that dictated Private Jet\'s growth.
These sales levels will produce net profit of just over 1 million RUR in the first operational year and 21.4 million dollars in flight year two. Profits in year one will be 1% of sales and will improve to 10% of sales with the economies gained in year two. The over-all operational long term profit target will be 16% of sales as net profit in years three, four, and five. The company\'s long term plan is part of the due diligence package....

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