CAPTCHA Image   Reload Image

Business Presentation of MAST-JAGERMEISTER liquer

презентации, маркетинг

Объем работы: 34 стр.

Год сдачи: 2010

Стоимость: 300 руб.

Просмотров: 511


Не подходит работа?
Узнай цену на написание.

Заказать работу
1. Russia Macroeconomics and Market development - economy, industry, politics
2. Russian Standard business overview
3. Roust inc. structure:
- current sales organisation
- on-trade sales structure
- route to market for imported brands
- development projects
4. 2010 Sales development: regions, channels, Key Accounts
5. 2010 Jägermeister marketing activities overview
6. Logistics overview
7. 2011 Annual Planning: (plans and strategy, source of business, communication strategy & channels, sales volume plan, investments plan)

Topics to discuss:
Marketing support (Brand Manager)
payments (goods, service partners)
pricing & margin

Description: Continue to open new regional warehouses in addition to existing warehouses for improving Supply chain in regions.
Status: In 2009 warehouses in Samara, Yekaterinburg, Novosibirsk, Rostov-on-Don were opened. There is one new regional warehouse in Nizhny Novgorod, which was opened in November’2010
Description: Launch Direct Sales and Delivery from all warehouses and broaden DSD around Moscow’s Golden Ring
Status: Successfully launched DSD in Golden Ring, Samara, Yekaterinburg, Novosibirsk, Rostov-on-Don in 2009. We have launched DSD in Nizhny Novgorod in November 2010
Description: Increase share of outlets covered by our exclusive sales teams (rather than distributors mixed sales teams) from 20% to 50%
- Increased to 30%, now investing heavily to further increase share;
- 168 exclusive representatives; 55 SR will be transferred to Roust sales force Roust Inc. to by the end of 2010. 113 SRs and merchandisers will remain employees of distributors.
- Next steps: development of detailed plan for retail census launch; managing of achievement new targets & KPI’s by new instrument – CRM-system
Description: Automate/digitize data capture and exchange from sales force and distributors to ensure automatic recording of all sales, better knowledge of stock situation, merchandizing standard, ACB coverage
- Data...

После офорления заказа Вам будут доступны содержание, введение, список литературы*
*- если автор дал согласие и выложил это описание.

Работу высылаем в течении суток после поступления денег на счет

E-mail для получения работы *



Дополнительная информация, вопросы, комментарии:

Сусловиямиприбретения работы согласен.

Добавить страницу в закладки
Отправить ссылку другу