Business Presentation of MAST-JAGERMEISTER liquer
Объем работы: 34 стр.
Год сдачи: 2010
Стоимость: 300 руб.
1. Russia Macroeconomics and Market development - economy, industry, politics
2. Russian Standard business overview
3. Roust inc. structure:
- current sales organisation
- on-trade sales structure
- route to market for imported brands
- development projects
4. 2010 Sales development: regions, channels, Key Accounts
5. 2010 Jägermeister marketing activities overview
6. Logistics overview
7. 2011 Annual Planning: (plans and strategy, source of business, communication strategy & channels, sales volume plan, investments plan)
Topics to discuss:
Marketing support (Brand Manager)
payments (goods, service partners)
pricing & margin
Description: Continue to open new regional warehouses in addition to existing warehouses for improving Supply chain in regions.
Status: In 2009 warehouses in Samara, Yekaterinburg, Novosibirsk, Rostov-on-Don were opened. There is one new regional warehouse in Nizhny Novgorod, which was opened in November’2010
Description: Launch Direct Sales and Delivery from all warehouses and broaden DSD around Moscow’s Golden Ring
Status: Successfully launched DSD in Golden Ring, Samara, Yekaterinburg, Novosibirsk, Rostov-on-Don in 2009. We have launched DSD in Nizhny Novgorod in November 2010
Description: Increase share of outlets covered by our exclusive sales teams (rather than distributors mixed sales teams) from 20% to 50%
- Increased to 30%, now investing heavily to further increase share;
- 168 exclusive representatives; 55 SR will be transferred to Roust sales force Roust Inc. to by the end of 2010. 113 SRs and merchandisers will remain employees of distributors.
- Next steps: development of detailed plan for retail census launch; managing of achievement new targets & KPI’s by new instrument – CRM-system
Description: Automate/digitize data capture and exchange from sales force and distributors to ensure automatic recording of all sales, better knowledge of stock situation, merchandizing standard, ACB coverage
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