Маркетинговые исследования международного рынка авиаперевозок
курсовые работы, менеджмент и маркетинг
Объем работы: 26 стр.
Год сдачи: 2014
Стоимость: 1200 руб.
CHAPTER 1 4
GENERAL CHARACTERISTICS AND STRUCTURE OF THE INTERNATIONAL AIR/AVIATION COMPANIES MARKET 4
CHAPTER 2 6
EVALUATION OF RUSSIAN AIR TRANSPORTATION MARKET BUSINESS CYCLE 6
CHAPTER 3 12
INTERNATIONAL AIRLINES MARKET SEGMENTATION 12
CHAPTER 4 16
ANALYSIS OF THE COMPANY’S MARKETING STRATEGIES 16
CHAPTER 5 19
DEVELOPMENT TENDENCIES OF INTERNATIONAL AIR TRANSPORTATION MARKET 19
RESOURCES AND LITERATURE 24
Current tendencies of aviation market:
In 2008, oil prices increased and the fuel component of operating airline's costs has grown to 50-60%which triggered a significant reduction in airlines profitability all around the world. Drop in world oil prices led to a reduction of world prices for jet fuel by 40-50%, and 20-30 % in Russia. The fuel component of operating airline's costs was reduced to 30-40 % however it has not given a positive effect in conditions of declining demand for air transportation services from the population. On average, according to the Federal Air Transport Agency, in Russian a ton of jet kerosene costs 19.17 rubles.
Below, you can see the routs models, which are developing nowadays.
ational alliances; “Point to Point”; “Hub and spoke”;
The term "alliance" is commonly used to denote the cooperation between airlines, which decided to integrate its "Hub-and-Spoke" systems.
Income and bankruptcy dynamics of air companies
In Russia in 2008, 8 airlines have gone as a bankrupt with a total amount with approximately 170. According to forecasts of the Ministry of Transportation, in 2015 about 30% of Russian airlines can lose the right to operate the flights due to debt to airports, tax authorities, air navigation services. In both cases, a change in the number of airlines in the market is defined mostly by consolidation processes
The consolidation in the industry - airlines integration
Consolidation allows air carriers to get rid of excessive competition, to optimize the route network, a company organizational structure, the structure of the terrestrial services, to strengthen its position in the market. To do this, airlines continue to sign the code-sharing agreements, to acquire the bankrupt air carriers and enter into alliances. In Russia, the consolidation processes are encouraged by the gove
ment as part of the politics on the reduction and consolidation of airlines.
Market development forecast of air transportation
Nowadays, the marketing research of airlines market is a vital part of running efficient market activities in a certain business sphere.
Since its appearing, civilian aviation was strategically important sphere in any country, so the majority of airlines have been fully owned by the gove
ment, but in both cases the airlines, doing its business were guided not only economic sector but also political considerations and activities. Gove
ment also controlled activities of even smaller airlines, which were in the hands private property owners.
Currently, only a market sets sizes of aircraft and the number of flights on directions between European cities, but for many areas outside the Europe the restrictions are remained and determined by intergove
mental contracts. However, working conditions of aviation delivery services are constantly changing.
Such situations and events as September 11 terrorist attacks in the U.S., the war in Iraq, the SARS epidemic in Southeast Asia make a significant impact on the industry, transforming passengers preferences in choosing kind of the transport that makes airlines companies constantly adopt the models of market research for surrounding validity.
The situation in Russia a little bit different from the Europe situation. We have very similar but at the same time absolutely other problems which are much more difficult and they require a solution in a different sphere. The living conditions in Russia are less, that’s why a competition between Russian airlines, first of all, follows the price. There are not much of "Expensive" passengers, a lot of airlines just cut off a business class tickets and seats, but at the same time the airlines of developed countries have the mane income selling the business class flights in civil aviation.
The majority of bigger air companies are quoted, in order to run the flights using this quotas air companies have to gain licenses. There is a huge difference between the processes which are using...
The practice and experience have shown in 2009 that, aviation, as well as many other industries is heavily dependent on a number of factors in the mode
economy - banks, private investment, gove
ment support and etc.
In many ways it is also dependent on the price of aviation fuel and hence it depends on the companies which supply, produce kerosene and mine raw materials for its creation. With increasing prices for kerosene, the company will be forced to raise prices for tickets that inevitably will lead to a reduction in the level of customer demand.
One of the basic airlines expenditures are jet fuel costs, while in recent years, these costs continue to grow.
However Civil Aviation might suffer losses not only due to changes in the world economy, but also from the changes in nature and surrounding environment, it depends when the airline companies came from and where they run their business. It could be high level pollution for example like in some cities in India, especially the capital or it could be rainy and storm which delay the flights and that’s why companies lose a lot of revenue because customers can refuse or choose another air company.
There are a lot of trends and innovations implementation especially in civil aviation which help to make the services easier for customers and for the companies itself. It calls processes optimization and product development as tendencies.
In my opinion, at the current stage of development of the air transportation market in Russia in order to improve the competitiveness its required a creation of a unified system of trunk and regional hubs "Hub-and-Spoke", only one or two large networks and 10-15 regional the airlines companies which are able to provide the required level of transport availability across all regions and the effective functioning of a network of base (supporting), regional and domestic airports due to the organization of transit flows both within the country and on the inte
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